Every shoe sold poses a threat to not-so-famous politicians!
Recent incidents have opened up huge business opportunities for shoe-makers in India. Various new designs are being considered by the manufacturers, which are not only economical but at the same time flashy enough to generate media attention. Some of the shoes are aerodynamically designed for those who want to aim from the last row. These, however, come with a higher price tag.
Major shoe makers like Nike, Reebok and Adidas are now planning to set up special plants to manufacture customised ‘hurling’ shoes. This is being considered for those who lost their shoes while hurling them at renowned public faces - especially politicians - without hitting their targets. Meanwhile, local shoe-makers are already flooding the market with such shoes. "We usually sell 1,500 shoes per month", says Rajendra - an enthusiastic Meerut based shoe maker. 'Remember the shoes thrown at the India home minister? Those were manufactured by us', claims Rajender with a grin. The shoe-maker also exports his products to foreign countries – especially Iran, Afghanistan, Pakistan and Australia. ‘The one thrown at Mr. Howard was made by us,’ says proud Rajender.
Another shoe manufacturing company – Hurly Burly – plans to sell shoes this season at 'throw-away' prices. It is also planning to launch an advertisement campaign focusing on the accuracy of the aim and target locking technology (used primarily in missiles) – but at a slightly higher cost. In order to boost sales, the company has recently set up a training school with hired coaches.
Looking at the growing market for such shoes, government is anticipating to impose higher tax on the product. This will solve two problems - one, probable manufacturers will be discouraged to the market and secondly, it will generate additional revenues for the resource constrained government.
